Vittoria Coffee Fashion Series

Author: Maggie Scardifield

With Fashion Week descending on Sydney this week, the number of skinny lattes (and ladies) doing the rounds has skyrocketed. Vittoria Coffee was ready for it, though: its latest collection of designer takeaway cups hit the streets just in time for the onslaught.

Continuing its collaboration with the hottest names in Australian fashion for the fourth year running, Vittoria's latest release sees 16 different prints from eight designers, ranging from a Romance was Born wild jewel print from the Bush Magic collection to an autumnal, Persian-inspired design from Bec & Bridge.

The prints have been taken from each designer's latest collections - with some (including Bec & Bridge's design) offering glimpses into what's showing on the runway this week at Carriageworks. Cups from Dion Lee, Ellery, We are Handsome, Manning Cartell, Camilla and Marc, and Nicholas the Label round out the collection.

Designer Dion Lee says that the friendship between fashion and caffeine is more important than ever to nurture this week, given everyone's busy schedules at Fashion Week. His cup, "a poster collage made from several layers of images, stripped back by hand", he says, is best suited to "something strong, like a double macchiato".

And Lee's survival tips for Fashion Week? "Roll with the punches," he says. "And takeaway coffee, of course."

Vittoria Coffee is the official coffee partner at Mercedes Benz Fashion Week Australia. The Fashion Series cups will feature at MBFWA shows throughout the week, as well as being available locally and internationally at cafes and restaurants from April 27 to June 28.







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