Eurolinx unveil a new showroom
Author: Maya Kerthyasa
Photography: Phu Tang
2:14PM, Aug 28, 2014
Eurolinx, importer of one our favourite European appliance brands, Ilve and, as of last week, French induction pioneers De Dietrich, has unveiled a sharp new Sydney showroom featuring 448 square metres of luxury kitchen-kit goodness.
The launch of the Sydney showroom also marked the return of De Dietrich to the Australian market. "De Dietrich originated in Alsace in France 325 years ago," said the company's export manager Jean de Poncins, who flew in from France to mark the occasion. "It's an international brand known for its design and innovative technology. It continues to drive the philosophy of the brand today and we are excited to bring this legacy back to Australia with our partnership with Eurolinx."
To add to the excitement, Eurolinx enlisted the help of stylist duo Lucy Tweed and Jane Frosh (aka Cool Edies) to oversee the design of the showroom - a space which channels the "history and heart of an industrial French apartment" through polished concrete floors, pink copper edging, and touches of American oak.
"A kitchen showroom is often a cold, uninviting place," says Frosh. "We wanted to design an emotive, warm space - a space people felt a connection with."
Eurolinx showroom, 48-50 Moore St, Leichhardt, NSW, 1300 694