Craft beer bouquets
Author: JARED RICHARDS
12:00AM, Apr 8, 2016
Sydney's Brewquets delivers thank you gifts for craft-beer enthusiasts.
If flowers or chocolate don't fit the brief for a thank-you gift, how about a bouquet of craft beers?
For $35 including delivery, Brewquets will deliver just that: three interesting beers wrapped in tissue paper and presented in a string-tied hessian bag with a handwritten note.
The idea of sending beers as a fun gift isn't a first, but founder Anna Jackson came up with her simple model of rotating three craft beers shortly after she gave birth to her first baby. "I was tired and grumpy, as most first parents are, and my husband was getting the worst of it," she says. "I wanted to send him something thoughtful to say sorry but wasn't impressed with the options out there."
Each week, Jackson chooses three of her current favourite Australian craft beers from both established and smaller, local brewers. This week, for instance, the Brewquet comprises Stone & Wood Pacific Ale, a White Rabbit Pale Ale and The Duck's Ale from Matilda Bay.
They'll be on your friend's desk at the office by 5.30pm or in their home fridge by 7pm, although same-day delivery may depend on how busy the company is. One small caveat: the beers won't arrive cold. Jackson did look into the logistics of making it happen and found prices would skyrocket. But she says when you think about it, that shouldn't matter too much.
"If there was a lot of desire to drink them immediately, then of course I would do it. But they're generally arriving on people's desks during work hours, Monday to Friday. "If it was the Mad Men era then I'd have to." Here's cheers to that.